Details

<span><span>Evolution of the Modern Sports Fan: Communicative Approaches</span><span> analyzes the modern understandings of fanship in an age of mega-media influence by putting in conversation scholarship about fan traits, psychologies, and behavior inside sport and beyond.</span></span>

<span><span>Contents</span></span>
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<span><span>Acknowledgments</span></span>
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<span><span>Chapter 1: “Far From Monolithic: The Enigma of the Modern Sports Fan”</span></span>
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<span><span>Andrew C. Billings and Kenon A. Brown</span></span>
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<span><span>Unit I.Anatomy of the Modern Sports Fan</span></span>
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<span><span>Chapter 2:“Highly-Identified Sports Fans’ and Personality Traits”</span></span>
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<span><span>Michael B. Devlin</span></span>
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<span><span>Chapter 3:“Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans’ Identification and How Does This Identification Work on Behavioral Intentions?”</span></span>
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<span><span>Eunyoung Kim and Karla K. Gower</span></span>
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<span><span>Chapter 4:“Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations”</span></span>
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<span><span>Stan Diel</span></span>
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<span><span>Chapter 5:“Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements”</span></span>
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<span><span>Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin</span></span>
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<span><span>Unit II.Applications for the Modern Sports Fan</span></span>
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<span><span>Chapter 6:“Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media”</span></span>
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<span><span>Brandon K. Chicotsky and Fei Qiao</span></span>
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<span><span>Chapter 7:“Assessing National Identification in Sports Fan Contexts: Toward a More Cohesive and Robust Measurement”</span></span>
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<span><span>Kenon A. Brown and Andrew C. Billings</span></span>
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<span><span>Chapter 8:“Team Identification in Traditional and Fantasy Football Fandom: Contradictory or Complementary Concepts?”</span></span>
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<span><span>Yiyi Yang, Andrew C. Billings, and Brody J. Ruihley</span></span>
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<span><span>Chapter 9:“Feeding a Nationalized Fan Base: U.S. and South African News Coverage of the South African Rugby Team within the 2015 Rugby World Cup”</span></span>
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<span><span>Yiyi Yang</span></span>
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<span><span>Unit III. Fallout of Modern Sports Fandom</span></span>
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<span><span>Chapter 10:“On-Field Perceptions of Off-Field Deviance: Exploring Social and Economic Capital within Sport-Related Transgressions”</span></span>
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<span><span>Coral Rae, Andrew C. Billings, and Kenon A. Brown</span></span>
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<span><span>Chapter 11:“The Modern Sports Fan Navigating Crises Online: An Examination of Fan-Enacted Crisis Communication”</span></span>
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<span><span>Natalie Brown Devlin</span></span>
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<span><span>Chapter 12:“Role Models or Criminals? The Effects of Race and Severity of Criminal Activity on Audience Perceptions of Professional Athlete”</span></span>
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<span><span>Amy H. Jones, Joshua B. Dickhaus, and Mark Davis</span></span>
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<span><span>Unit IV.The Future of the Modern Sports Fan</span></span>
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<span><span>Chapter 13:“Uses and Gratifications of Streaming Sport Services Consumers”</span></span>
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<span><span>Melvin Lewis, Lindsey Conlin, and Kenon A. Brown</span></span>
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<span><span>Chapter 14:“Fanatical Sports Fans Versus Zombie Zealots: Considering Second Screen Involvement for Leveling the Playing Field”</span></span>
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<span><span>Kimberly R. Baker and Andrew C. Billings</span></span>
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<span><span>Chapter 15:“The Wide World of Sports Gets Even Wider: Virtual Reality (VR), Augmented Reality (AR), and Implications for the Modern Sports Landscape”</span></span>
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<span><span>Melvin Lewis</span></span>
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<span><span>About the Editors and Contributors</span></span>

<span><span>Andrew C. Billings</span><span> is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication.<br><br></span><span>Kenon A. Brown</span><span> is assistant professor of public relations at The University of Alabama.</span></span>