Details

Good Data in Business and Professional Discourse Research and Teaching

Further Explorations
Communicating in Professions and Organizations

von: Geert Jacobs, Sofie Decock
128,39 €
Verlag:	Palgrave Macmillan
Format:	PDF
Veröffentl.:	27.01.2021
ISBN/EAN:	9783030617578
Sprache:	englisch

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Beschreibungen

Titelbeschreibung

This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book The Ins and Outs of Business and Professional Discourse Research (Palgrave Macmillan, 2016), this volume brings together scholars and their recent work from wide-ranging business and professional settings to engage with the question of what counts as good data. The authors focus on four key themes - authenticity, triangulation, background and relevance - to shine a light on business and professional discourse as essential contextual and intertextual. This book will be of interest to scholars working in applied linguistics, sociolinguistics, and business communication, but also other social scientists interested in a range of perspectives on oral, written and digital language use in workplace settings.

Inhaltsverzeichnis

1. What Counts as Good Data in Business and Professional Discourse Research and Training?.- 2. Workplace Research and Applications in Real World Contexts: The Case of the Wellington Language in the Workplace Project.- 3. What is Professional in a Professional Magazine? Using Corpus Analysis to Identify Specializedness in Professional Discourse and Culture.- 4. Researching Trust in Business Partnerships: Reflections on Data Collection and Positionality.- 5. Measuring Competence for Global Business: In Search of Authentic Data in Japanese Business Corporations.- 6. Leveraging Student-Led Interviews in the Multilingual Workplace.- 7. Coworking: A Rhetorical Enterprise Situated in Place.

Autorenportrait

Geert Jacobs is Professor in the Department of Linguistics at Ghent University, Belgium. Sofie Decock is Associate Professor of Applied Linguistics at Ghent University, Belgium.

Back cover copy

This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book The Ins and Outs of Business and Professional Discourse Research (Palgrave Macmillan, 2016), this volume brings together scholars and their recent work from wide-ranging business and professional settings to engage with the question of what counts as good data. The authors focus on four key themes - authenticity, triangulation, background and relevance - to shine a light on business and professional discourse as essential contextual and intertextual. This book will be of interest to scholars working in applied linguistics, sociolinguistics, and business communication, but also other social scientists interested in a range of perspectives on oral, written and digital language use in workplace settings.<div> </div><div>Geert Jacobs is Professor in the Department of Linguistics at Ghent University, Belgium. Sofie Decock is Associate Professor of Applied Linguistics at Ghent University, Belgium.</div>

Sonderbeitrag

Examines the benefits of an interdisciplinary approach to language in use Asks why the triangulation of quantitative and qualitative methods is so popular Interrogates the issue of authenticity, and queries what makes practices 'actual'

Unpublished endorsement

“A timely, ground-breaking volume relying on a fundamental question—what counts as data?—as the focus for a broad-based study of business and professional discourse.  The result is an enhanced understanding of the importance of organizational contexts in multilingual environments, which requires an expansion of data collection and analysis beyond traditional boundaries and demonstrates innovative uses of qualitative research.” --James M. Dubinsky, Virginia Tech, USA, Past President & Executive Director, Association for Business Communication (ABC)

“This collection expertly balances interdisciplinary approaches, hands-on fieldwork, and academic rigour. The contributors team up to provide an ambitious and engaging, multifaceted exploration of the role of data in business and professional communication. This collection nicely advances common ground between researchers and practitioners and will provide authoritative insights for all interested in the role of language and communication in business or professional settings.” --Glen Michael Alessi, University of Modena and Reggio Emilia, Italy