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Marketing for School Leaders|
25,99 € |
|
| Verlag: | Rowman & Littlefield Publishers |
| Format: | |
| Veröffentl.: | 15.02.2020 |
| ISBN/EAN: | 9781475853063 |
| Sprache: | englisch |
| Anzahl Seiten: | 120 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<span>Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.</span>
<span>This book highlights effective and tangible marketing practices for k-12 education professionals.</span>
<p><span>Foreword</span><br><br></p>
<p><span>Introduction</span><br><br></p>
<p><span>Chapter 1: Relationship Building with Educational Consumers</span><br><br></p>
<p><span>Chapter 2: Strategic Marketing Planning</span><br><br></p>
<p><span>Chapter 3: The Marketing Mix Introduced: Product, Price, Place</span><br><br></p>
<p><span>Chapter 4: The Marketing Mix: Promotion</span><br><br></p>
<p><span>Chapter 5: Social Media Marketing</span><br><br></p>
<p><span>Chapter 6: From Lesson Plans to Marketing Plans</span><br><br></p>
<p><br><br></p>
<p></p>
<p><span>Introduction</span><br><br></p>
<p><span>Chapter 1: Relationship Building with Educational Consumers</span><br><br></p>
<p><span>Chapter 2: Strategic Marketing Planning</span><br><br></p>
<p><span>Chapter 3: The Marketing Mix Introduced: Product, Price, Place</span><br><br></p>
<p><span>Chapter 4: The Marketing Mix: Promotion</span><br><br></p>
<p><span>Chapter 5: Social Media Marketing</span><br><br></p>
<p><span>Chapter 6: From Lesson Plans to Marketing Plans</span><br><br></p>
<p><br><br></p>
<p></p>
<span>Azure D.S. Angelov</span>
<span>, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.</span>
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<span>Deidre M. Pettinga</span>
<span>, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.<br><br></span>
<span>David F. Bateman</span>
<span>, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.</span>
<span>, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools.</span>
<br>
<br>
<span>Deidre M. Pettinga</span>
<span>, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years.<br><br></span>
<span>David F. Bateman</span>
<span>, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings.</span>
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