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Importance of Corporate Social Responsibility. Analysis of a scientific article on international hotel chains


Importance of Corporate Social Responsibility. Analysis of a scientific article on international hotel chains


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von: Finian Carey

13,99 €

Verlag: Grin Verlag
Format: PDF
Veröffentl.: 18.11.2019
ISBN/EAN: 9783346066473
Sprache: englisch
Anzahl Seiten: 15

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Beschreibungen

Seminar paper from the year 2013 in the subject Tourism - Hotel Management, grade: 1,0, Munich University of Applied Sciences (Tourism), course: Academic research, language: English, abstract: The article with the headline "International hotel chains and environmental protection: an analysis of Hilton’s yes we care! Programme" has its main focus on the topic of corporate social responsibility (CSR) executed by international hotel chains. The article analyses and evaluates the Hilton’s we care! programme that was rolled out in 70 Hilton Worldwide hotels. It outlines the close connection between CSR and term corporate environmentalism. A further connection is made between the linkage of CSR and Human Recourses Management (HRM). The relevance of the topic CSR and environmentalism is illustrated in the article.

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