Details
Kellogg on Technology & Innovation
1. Aufl.
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18,99 € |
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| Verlag: | Wiley |
| Format: | |
| Veröffentl.: | 16.06.2003 |
| ISBN/EAN: | 9780471273080 |
| Sprache: | englisch |
| Anzahl Seiten: | 368 |
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Beschreibungen
The future of business technology<br> This book examines the exciting new technologies that will soon be entering the workplace. The experts from the Kellogg School of Management offer a uniquely business-oriented approach and perspective on the subject. The editors provide not only an overview of the lure and promise of these domains but also a rich account of the business propositions underlying the commercialization of these efforts. There is also a discussion on alternative business models surrounding each technology as well as on the sources of value creation and those who will benefit from it.
Preface.<br> <br> SECTION I: ENABLING TECHNOLOGIES AND INFRASTRUCTURE.<br> <br> The Future of Semiconductor Technology (H. Bar-Lev, et al.).<br> <br> Optical Networking (M. Doheny, et al.).<br> <br> The Wireless Value Chain and Infrastructure (J. Eselius, et al.).<br> <br> SECTION II: BUSINESS MODELS AND MARKETS.<br> <br> Interactive Television (M. Adams, et al.).<br> <br> Wireless Applications (A. Fratini, et al.).<br> <br> SECTION III: EMERGING TECHNOLOGIES.<br> <br> Recent Trends in Nanotechnology (P. Gupta, et al.).<br> <br> Peer-to-Peer Computng (A. Quintana, et al.).<br> <br> A Framework for the Biotechnology Industry (K. Arnold, et al.).<br> <br> Index.
RANJAY GULATI is Michael L. Nemmers Distinguished Professor of ElectronicCommerce and Technology at the Kellogg School of Management, Northwestern University.<br> MOHANBIR SAWHNEY is McCormick Tribune Professor of Technology and Chair of the Technology Industry Management Program at Kellogg.<br> ANTHONY PAONI is Clinical Professor of Technology at Kellogg.
Praise for Kellogg on Technology & Innovation<br> <br> " Will there be another technology-led boom? If you are tempted to say no, this provocative book will cause you to reexamine your views. It provides an intriguing analysis of emerging technologies-from wireless networks to nanotechnology-that might yet revolutionize business as we know it."-Nitin Nohria, Richard P. Chapman Professor of Business Administration Harvard Business School<br> <br> " Kellogg on Technology and Innovation is a timely and very informative book, which masterfully blends scholarly work with practical aspects of the ever-changing technology landscape. Gulati, Sawhney, and Paoni managed to articulate in a concise and clear manner many complex issues of managing some of the most promising emerging technologies of this decade. A most valuable read for any executive."-Raffi Amit, Robert B. Goergen Professor of Entrepreneurship The Wharton School, University of Pennsylvania<br> <br> "This is the best book available for those who want to know what the 'business' impact is of the most important technologies changing the global economic landscape. The authors describe each technology in clear, accessible terms, but more importantly, they help readers understand from a business perspective what matters and why. This book goes beyond merely describing the key actors in each technology. It boldly forecasts which business models will win, which value propositions will matter, and how key industrial sectors will change as new generations of technology take hold. If you're interested in the business impact of technological change, this book is a must-have. It delivers cutting-edge thinking from one of the world's best business schools in a manner that is easy to absorb without ever being superficial."-Philip Anderson, INSEAD Alumni Fund Chaired Professor of Entrepreneurship and Director 3i Venturelab, Fontainebleau, France
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