Details
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual ConferenceDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
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213,99 € |
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| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 12.12.2015 |
| ISBN/EAN: | 9783319118154 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<p>Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the <i>Journal of the Academy of Marketing Science (JAMS)</i> and <i>AMS Review</i>. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.</p><p>This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled <i>Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era</i>. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.</p>
<p>Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the <i>Journal of the Academy of Marketing Science (JAMS)</i> and <i>AMS Review</i>. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. </p><p>This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled <i>Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era</i>. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.</p>
Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference Identifies novel marketing ideas and explores the "engagement era" of marketing Includes contributions related to marketing strategy, consumer behavior and quantitative modeling
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