Details

Make Money with your Digital Photography

1. Aufl.

von: Erin Manning
18,99 €
Verlag:	Wiley
Format:	EPUB
Veröffentl.:	06.04.2011
ISBN/EAN:	9781118087510
Sprache:	englisch
Anzahl Seiten:	368

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Beschreibungen

Titelbeschreibung

Learn to find the opportunities and make money with your digital camera Most digital photo buffs have thought about turning their hobby into a side business, but building a successful business takes more than passion and photographic skill. Erin Manning knows how, and she shares her expertise in this nuts-and-bolts guide. Manning, host of the DIY Network’s The Whole Picture, shows you how to identify and act on opportunities, make a business plan, and manage your business from day to day. Make Money with Your Digital Photography is also full of tips to help you improve your product. <ul> <li>Shows how to find opportunities to get paid for your photography and how to follow up on them</li> <li>Helps photographers identify and prepare for pitfalls and problems they may confront</li> <li>Packed with advice from the author's own experience in starting and building her own photography business</li> <li>Explores popular genres, including wedding photography, shooting children's sports, and taking family portraits</li> <li>Includes tips and tricks for improving your photos</li> <li>Written by a successful photographer and host of DIY Network’s The Whole Picture</li> </ul> If you've considered turning your digital photography hobby into a money-making venture, Make Money with Your Digital Photography shows you how to get there.

Inhaltsverzeichnis

CHAPTER 1 PERSONAL DISCOVERY. My Journey. In the beginning. Progress. Self-Evaluation. Assessing interests, skills, and experience. Current photography work. Learning Curve. Develop your creative eye. Take classes. Join photo groups. Research the market. Build a network. CHAPTER 2 EQUIPMENT ESSENTIALS. dSLR Cameras. Image Storage. Memory cards. External hard drives. Lenses. Focal length. Lens speed. Lighting. Flashes and strobes. Continuous lights. Manipulating light. Tripods and Monopods. Miscellaneous Camera Equipment. Computer Equipment. CHAPTER 3 PORTRAIT PHOTOGRAPHY. Q&A with a Working Pro. Essential Gear. Before the Shoot. Scouting locations. Selecting props. Working with wardrobe and makeup. At the Shoot. Connect with your subject. Choose the best light. Position your subject. Capture candid moments. General tips. Photographing Babies, Kids, and Teens. Photographing Groups. CHAPTER 4 SPORTS PHOTOGRAPHY. Lessons from a Part-Time Sports Photographer. Essential Gear. Before the Shoot. At the Shoot. General Tips. Q&A with a Working Pro. CHAPTER 5 WEDDING PHOTOGRAPHY. Q & A with a Working Pro. Essential Gear. Camera. Lenses. Lighting. Before the Shoot. At the Shoot. Trends. CHAPTER 6 FOOD AND PRODUCT PHOTOGRAPHY. Q&A with a Working Pro. Essential Gear. Before the Shoot. At the Shoot. CHAPTER 7 TRAVEL PHOTOGRAPHY. Q & A with a Working Pro. Essential Gear. dSLR camera and lenses. Compact cameras. Filters. Tripods, monopods, and heads. Laptop. External hard drives and DVDs. Geotagging. Equipment bag. Before the Shoot. Travel planning. Equipment security. At the Shoot. CHAPTER 8 SHOW ME THE MONEY. Selling to Consumers. Families. Business portraits. Actors. Selling to Businesses. Tapping the stock-photography market. Pursuing publication work. The fine-arts market. Q&A with a fine-art agent. Commercial advertising. Entering contests. CHAPTER 9 MARKETING. Research the Market. Local demographics. Local competition. Develop Your Brand. Your style. Your company name. Your logo and other design elements. Marketing Tools. Business cards, letterhead, and other promotional print material. Web site. Blog. Social media. E-mail marketing. Advertising. Referrals. Networking. CHAPTER 10 DIGITAL DARKROOM. Organize Your Images. Selecting and editing. Naming files. Metadata. Tagging. Keywords. Choose Software. Enhance Your Images. Image Handling Tips. Preserve Your Images. Print Your Images. EPILOGUE. APPENDIX A TAKING CARE OF BUSINESS. APPENDIX B RESOURCES. GLOSSARY. INDEX.

Autorenportrait

Erin Manning is a natural entrepreneur who turned her passion for photography into a successful business. As a professional photographer, she specializes in lifestyle imagery for clients such as AT&T, Bank of America, and Disney.

Back cover copy

Here's how to make money doing something you love Digital photography has you hooked. And you're pretty good at it. If you want to turn that hobby into a moneymaking venture, here's the advice you need from someone who's done it. With input from other professional photographers and specialists, Erin Manning presents a smorgasbord of ideas for generating cash from your photography, plus the nuts and bolts of marketing yourself, managing your money, protecting your work, and staying legal. Ask yourself. . . What do I enjoy? <ul> <li>Assess your interests, skills, personality, and comfort zone</li> </ul> What do I need? <ul> <li>Learn about camera equipment and software</li> </ul> What shall I shoot? <ul> <li>Explore specialties: portraits, sports, weddings, products, food, and travel</li> </ul> Who'll buy my stuff? <ul> <li>Discover consumers and businesses who buy what you shoot</li> </ul> How should I market it? <ul> <li>Learn to research your market, develop your brand, and market effectively</li> </ul> How do I run a business? <ul> <li>Develop a business plan, register your name, copyright your work, set prices, and manage your cash flow</li> </ul>