Details

<p>Chapter 1: Introduction</p>

<p>Foreword</p>

<p>Section 1: What’s the Big Problem with New Tobacco Products? </p>

<p>Section 2: What We Must Understand about New Tobacco Products</p>

<p>Section 3:&nbsp;The Very Image of HTPs is Dubious</p>

<p>Chapter 2: Tobacco Products in Japan including a History of Heated Tobacco Products</p>

<p>Section 1: New Tobacco Products are Taking Japan by Storm</p>

<p>Section 2: No Innovation – They’ve been around a Long Time</p>

<p>Chapter 3: The JASTIS project: product use status in Japan</p>

<p>Section 1: New Tobacco Products got their Start from “Ame-Talk”: Google Trends Study</p>

<p>Section 2: New Tobacco Product use in Japan: the JASTIS study</p>

<p>Section 3:&nbsp;&nbsp;Why Are New Tobacco Products So Popular? </p>

<p>Section 4:&nbsp; Japan - the Global Test Site for IQOS</p>

<p>Chapter 4: Marketing Strategy for Tobacco Products in Japan</p>

<p>Section 1:&nbsp; The Japanese Love a New Gadget</p>

<p>Section 2: The Japanese Public:&nbsp; Manipulated with Imagery and Led to Misunderstanding</p>

<p>Column: There is no “Light” Tobacco</p>

<p>Section 3: The Risks of Tobacco the Media won’t Report, and Why Not</p>

<p>Section 4: The Tobacco Companies’ Outrageous Insult to Smokers</p>

<p>Chapter 5: Substances in Novel Tobacco Products</p>

<p>Section 1: The Harmful Substances in Tobacco Smoke: basic information from public health perspective</p>

<p>Column:&nbsp; The Trap of the “Mechanism” </p>

<p>Section 2: The Harmful Substances in HTP Aerosol</p>

<p>Column:&nbsp; “Heat Not Burn”?&nbsp; Not Really </p>

<p>Section 3: The Many Unresearched Substances in HTP Aerosol</p>

<p>Column:&nbsp; IQOS Compatible Devices</p>

<p>Section 4: The Harmful Substances in e-Cigarette Aerosol</p>

<p>Chapter 6: Health effect</p>

<p>Section 1: Risk of Cancer</p>

Section 2: Risk of Circulatory Disorders<p></p>

<p>Section 3: Increasing Nicotine Dependence</p>

<p>Section 4: The Pluses and Minuses of Passive Smoke from New Tobacco Products -- Children and Family Members are at Risk</p>

<p>Section 5:&nbsp; EVALI:&nbsp; e-Cigarette or Vaping Product use Associated Lung Injury</p>

<p>Chapter 7: Social Effect</p>

<p>Section 1: Are New Tobacco Products Cigarettes or Not?</p>

<p>Section 2: New Tobacco Products are Changing all the Rules </p>

<p>Section 3: With the Introduction of New Tobacco Products, the Difficulty Level of Tobacco Control has Increased Sharply </p>

<p>Section 4: New Tobacco Products have brought New Problems to Society</p>

<p>Section 5: How our Attitudes have been Warped by the Tobacco Industry</p>

<p>Section 6: Fanning the Flames of Confrontation to Keep Tobacco Alive</p>

<p>Chapter 8: Interpretation of Risks of Novel Tobacco Products, including Harm Reduction Theory</p>

<p>Section 1: How can we Interpret the Risks of New Tobacco Products</p>

<p>Section 2: Will We Ever Really Know the Health Risks of New Tobacco Products? </p>

Section 3: The Risks of e-cigarettes – are they really a Means of “Harm Reduction”?<p></p>

<p>Section 4: What is Optimal for Comparing with New Tobacco Products?</p>

<p>Column:&nbsp; The Unknown Risks of New Tobacco Products</p>

Chapter 9: Suggestions for Practice regarding Novel Tobacco Product Use Patterns<p></p>

<p>Section 1: Cessation in the Era of New Tobacco Products</p>

<p>For smokers</p>

<p>For Medical Doctors</p>

For People who Help People Quit<p></p>

<p>Chapter 10: Policy implication including interference in tobacco control measures with new tobacco products</p>

<p>Section 1: For the People who Make the Rules for our Society (Legislators and Bureaucrats)</p>

<p>Section 2: View of The World Health Organization</p>

<p>Section 3: View from IARC Classifications: “Tobacco Smoke” as a Carcinogen</p>

<p>Section 4:&nbsp;Can We Trust the Tobacco Companies?：Interference in Tobacco Control Measures with New Tobacco Products</p>

<p>Column:&nbsp; Understanding JT is the Key to Understanding Japan’s Tobacco Problem</p>

<p>Chapter 11: Conclusions</p>

<p>Implication for future work</p>

<p>The World isn’t Logical nor Right</p>

<p>A Matter of Degree</p>

<p>So, in the end, what should we do? </p>

<p></p><p>Takahiro Tabuchi, MD, PhD<br>Department of Cancer Epidemiology,<br>Cancer Control Center,<br>Osaka International Cancer Institute<br><br></p>

The main focus of this book is providing evidence on and interpreting the risks associated with heated tobacco products (HTPs) in terms of their health effects and social effects; in addition, the author introduces a harm reduction theory related to HTPs and electronic cigarettes. The book also addresses the history of these products, their marketing strategies, and policy implications. These products are new and the accompanying health risks have yet to be determined. However, since Japan accounts for more than 80% of the world’s market for IQOS, the most popular heated tobacco product, researchers around the globe will be very interested in the outcomes.&nbsp;<p>Written by a leading researcher in the field of tobacco control, <i>Science and Practice for Heated Tobacco Products</i> offers a valuable, unique resource for researchers in the fields of epidemiology, public health, social sciences, addiction, and tobacco research. Since tobacco is associated with a host of diseases including cancers, cardiovascular diseases, diabetes mellitus, and respiratory illnesses, researchers and healthcare workers whose work involves these diseases will find this book both thought provoking and insightful.<br></p>

<p>Provides facts and first-hand analyses concerning the health and social effects of novel tobacco products in Japan</p><p>Offers a valuable, unique resource for researchers in the fields of epidemiology, public health, social sciences, addiction, and tobacco research, since Japan accounts for more than 80% of worldwide market for IQOS, the most popular heated tobacco product</p><p>Provides deep insight for those who treat patients with cancers, cardiovascular diseases, diabetes mellitus, and respiratory illnesses</p>