Details
The Greenhouse Approach
Cultivating Intrapreneurship in Companies and Organizations|
9,49 € |
|
| Verlag: | Dundurn |
| Format: | EPUB |
| Veröffentl.: | 12.01.2019 |
| ISBN/EAN: | 9781459742871 |
| Sprache: | englisch |
| Anzahl Seiten: | 150 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b>To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.</b>
<br>
<br> Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
<br>
<br>
<i>The Greenhouse Approach</i> shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
<br>
<br> Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
<br>
<br>
<i>The Greenhouse Approach</i> shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Challenging the status quo, Chitra Anand's 
<i>The Greenhouse Approach</i> distils the author's research and experience in the technology sector, gained over more than twenty years, into a simple guide to how to shift corporate culture, identify the true agents of change within a company, and assemble top-notch teams.
<i>The Greenhouse Approach</i> distils the author's research and experience in the technology sector, gained over more than twenty years, into a simple guide to how to shift corporate culture, identify the true agents of change within a company, and assemble top-notch teams.
Chitra Anand is an award-winning communications and marketing executive with over twenty years' experience in the technology industry. She has spent time as the head of communications for Microsoft Canada, director of marketing at Telus Corporation, and director of operations at OpenText. She lives in Toronto.
<ul>
<li>Leaves conventional thinking in the dust, instead teaching how to drive innovation within an existing company</li>
<li>Shows managers and business leaders how to invigorate their teams and organizations, transform corporate culture, and identify and empower agents of change within their teams</li>
<li>Without repeating tired business-book advice, shows how to motivate creative thinking and make it safe to take risks and disrupt entrenched patterns that lock businesses in cycles of stagnant competition</li>
<li>Author is a marketing executive with over 20 years' experience in the tech sector, and has been head of communications at Microsoft Canada, Director of Marketing at TELUS, and Director of Operations at Open Text</li>
</ul>
<li>Leaves conventional thinking in the dust, instead teaching how to drive innovation within an existing company</li>
<li>Shows managers and business leaders how to invigorate their teams and organizations, transform corporate culture, and identify and empower agents of change within their teams</li>
<li>Without repeating tired business-book advice, shows how to motivate creative thinking and make it safe to take risks and disrupt entrenched patterns that lock businesses in cycles of stagnant competition</li>
<li>Author is a marketing executive with over 20 years' experience in the tech sector, and has been head of communications at Microsoft Canada, Director of Marketing at TELUS, and Director of Operations at Open Text</li>
</ul>
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